It Isn't Easy Being Green - But It Makes It Easier To Cheat

Just fell upon a (new to me) blog that looks promising: Ulterior Motives.

Here's a part of a fun post about how being Green can make you cheat more, but seeing Green can you make you cheat less.   Wild.

A second study made a similar observation using an experiment in which people had the opportunity to cheat. In this study, participants had the chance to play a game in which they could cheat to get more points. In addition, at the end of the game, participants were asked to pay themselves in accordance with the number of correct answers they got in the game. Participants who saw green products cheated less than those who saw conventional products. In contrast, participants who bought green products actually cheated more than those who saw conventional products.